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Impact of Personalization Algorithms on Consumer Decision Fatigue and Purchase Decision-Making in Digital Commerce Contexts

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Authors: Nimisa Bhagchandani

Abstract: The rapid growth of digital commerce and the increasing use of artificial intelligence have significantly changed the way consumers make purchase decisions online. One of the most common applications of AI in this space is the use of personalization algorithms, which provide users with tailored product recommendations based on their preferences and past behaviour. While these systems are designed to improve convenience and enhance user experience, they may also create unintended challenges for consumers. This study examines the impact of personalization algorithms on consumer decision fatigue and purchase decision-making in digital commerce contexts. The research focuses on understanding whether personalized recommendations simplify the decision-making process or contribute to cognitive overload. Decision fatigue is considered as a key factor that may influence how consumers respond to multiple product options and recommendations. The findings of the study are expected to provide insights into how personalization influences consumer behaviour beyond its intended benefits. It highlights the need for digital platforms to balance personalization with user comfort and cognitive ease. The study contributes to a better understanding of the psychological effects of personalization and its role in shaping online consumer decision-making.

DOI: https://zenodo.org/records/20099925

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Spatio-Temporal and Seasonal Analysis of Crop Residue Burning in Punjab and Haryana Using Satellite-Derived Fire Count Data

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Authors: Sonal Saral, Anurag Gangwar

Abstract: Agricultural residue burning is a major contributor to seasonal air pollution in northwestern India, significantly affecting air quality across the Indo-Gangetic Plain. This study presents a comprehensive Spatio-temporal and seasonal analysis of crop residue burning in Punjab and Haryana during 2021–2025 using satellite-derived fire count data (MODIS and VIIRS), with a focus on pre-monsoon (Rabi: April–May) and post-monsoon (Kharif: October–November) periods. The results indicate that post-monsoon burning dominates total fire activity, accounting for approximately 70–75% of annual fire counts, with Punjab alone contributing more than 80% of regional fire events. Peak Kharif fire activity exceeded 170,000 events in Punjab, while Haryana recorded comparatively lower counts (~21,000 events). In contrast, Rabi burning remained relatively stable, averaging ~85,000–90,000 fires in Punjab and ~25,000–26,000 fires in Haryana. Temporal trends reveal a substantial decline in Kharif fire counts, with reductions of nearly 90–94% between 2021 and 2025, indicating the effectiveness of policy interventions and residue management technologies. However, Rabi burning exhibited limited reduction, highlighting a critical gap in mitigation strategies. Spatial analysis shows dense clustering of fires in central and northwestern Punjab, whereas Haryana exhibits more dispersed burning patterns. The strong seasonal concentration and magnitude of fire activity confirm that biomass burning remains a dominant driver of particulate pollution. These findings emphasize the need for crop-specific, season-targeted mitigation strategies to achieve sustained improvements in regional air quality.

DOI: https://zenodo.org/records/20096389

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Long-Term Analysis of Aerosol Loading and Particle Size Distribution over Western and Central India (2016–2025)

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Authors: Ankita Tripathi, Anurag Gangwar

Abstract: This study investigates the spatial and temporal variability of aerosols over Western and Central India using satellite-derived Aerosol Optical Depth (AOD) and Ångström Exponent (AE) for the period 2016–2025. AOD provides information on aerosol loading, while AE is used to infer particle size distribution. The analysis was carried out at monthly, seasonal, and annual scales using a zonal approach to distinguish regional characteristics. The results reveal significant seasonal variation in aerosol properties. AOD shows maximum values during the pre-monsoon season, particularly over Western India (~0.47), attributed to enhanced dust activity and dry atmospheric conditions. In contrast, AOD decreases during the monsoon season due to wet scavenging processes. AE exhibits an opposite trend, with higher values during monsoon and post-monsoon seasons (up to ~1.63 in Central India), indicating the dominance of fine-mode aerosols from anthropogenic emissions and biomass burning. Monthly analysis further confirms this inverse relationship between AOD and AE, reflecting the transition from coarse to fine particles across seasons. Interannual analysis indicates relatively stable aerosol patterns with noticeable fluctuations, including a decline in AOD during 2020, likely associated with reduced anthropogenic activities. A clear regional contrast is observed, where Western India is dominated by coarse-mode dust aerosols (high AOD, low AE), while Central India shows a higher influence of fine-mode anthropogenic aerosols (moderate AOD, high AE). Overall, the combined assessment of AOD and AE provides critical insights into aerosol behavior, sources, and seasonal dynamics. The findings are relevant for improving air quality management, understanding aerosol–climate interactions, and supporting environmental policy development in India

DOI: https://zenodo.org/records/20096175

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Comparative Seasonal and Temporal Analysis of AQI in Noida and Agra

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Authors: Harsh Vardhan, Aanurag Gangwar

Abstract: Air pollution continues to be one of the most important environmental problems in fast-growing parts of the Indo- Gangetic Plains (IGP), such as Agra and Noida, characterized by declining air quality levels. The current paper offers a comparative analysis of the Air Quality Index (AQI) temporal and seasonal trends in the cities of Agra and Noida based on the daily data from the Central Pollution Control Board (CPCB) for the period of 2021–2025. The descriptive statistical analysis demonstrates that AQI is higher and more variable in Noida than Agra, which implies that Noida is under higher levels of pollution. The time-series analysis reveals considerable AQI dynamics in the two cities, including peaks of the parameter under discussion during winter months. The results of the monthly and seasonal analysis also suggest strong seasonality, according to which AQI scores peak during winter and post-monsoon months, while monsoon months are associated with improved air quality. In terms of AQI categories, Noida witnesses more days classified as “Poor,” “Very Poor,” and “Severe,” while Agra shows a larger number of “Moderate” and “Satisfactory” days. Finally, the autocorrelation analysis demonstrates a high level of AQI dependence on the time dimension in both cities. These differences have been observed due to variations in the sources of emission, population density, pollution transport dynamics, and weather conditions. In conclusion, the analysis shows that Noida is more heavily and variably polluted than Agra. This study offers valuable guidance for designing air quality management plans specific to regions and helps frame effective measures for pollution-prone urban areas.

DOI: https://zenodo.org/records/20095989

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Comparative Seasonal and Temporal Analysis of AQI in Noida and Agra

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Authors: Harsh Vardhan, Aanurag Gangwar

Abstract: Air pollution continues to be one of the most important environmental problems in fast-growing parts of the Indo- Gangetic Plains (IGP), such as Agra and Noida, characterized by declining air quality levels. The current paper offers a comparative analysis of the Air Quality Index (AQI) temporal and seasonal trends in the cities of Agra and Noida based on the daily data from the Central Pollution Control Board (CPCB) for the period of 2021–2025. The descriptive statistical analysis demonstrates that AQI is higher and more variable in Noida than Agra, which implies that Noida is under higher levels of pollution. The time-series analysis reveals considerable AQI dynamics in the two cities, including peaks of the parameter under discussion during winter months. The results of the monthly and seasonal analysis also suggest strong seasonality, according to which AQI scores peak during winter and post-monsoon months, while monsoon months are associated with improved air quality. In terms of AQI categories, Noida witnesses more days classified as “Poor,” “Very Poor,” and “Severe,” while Agra shows a larger number of “Moderate” and “Satisfactory” days. Finally, the autocorrelation analysis demonstrates a high level of AQI dependence on the time dimension in both cities. These differences have been observed due to variations in the sources of emission, population density, pollution transport dynamics, and weather conditions. In conclusion, the analysis shows that Noida is more heavily and variably polluted than Agra. This study offers valuable guidance for designing air quality management plans specific to regions and helps frame effective measures for pollution-prone urban areas.

DOI: http://doi.org/

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Edge-Optimized Lightweight MARN For Real-Time Diabetic Retinopathy Detection In Portable Screening Systems

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Authors: Hanathika T, Gayatri K

Abstract: Diabetic retinopathy (DR) is a major cause of avoidable vision loss worldwide, and deep learning approaches have shown promising results on large-scale retinal image datasets such as EyePACS. However, many existing works mainly emphasize overall accuracy or referable DR detection, while giving less importance to factors like model reliability, interpretability, and performance on noisy real-world data. To address these limitations, this study presents a Multi-Attention Residual Network (MARN) built upon EfficientNet-B0 for simultaneous DR grading and referable DR classification using a resized version of the EyePACS Kaggle dataset. The proposed architecture integrates a residual fully connected head with dropout regularization and is trained using class-balanced sampling along with cross-entropy loss. The model is evaluated on both a five-class DR grading task and a clinically significant binary classification task (referable DR ≥ moderate versus non-referable DR). Experimental results on a subset of 6,081 images show that MARN improves five-class validation accuracy from 0.4618 to 0.4881 and increases the macro-F1 score from 0.4905 to 0.5195 when compared to a strong EfficientNet-B0 baseline. For referable DR detection, the model achieves an accuracy of 0.780, with sensitivity of 0.776 and specificity of 0.783, demonstrating a slight improvement in specificity while preserving high sensitivity. Further analysis indicates notable performance gains in Severe and Proliferative DR categories, with ROC-AUC scores of 0.865 and 0.915, respectively. In addition, Grad-CAM visualizations highlight that the model focuses on clinically relevant lesion regions, while t-SNE representations show improved clustering of advanced DR features. Overall, the proposed MARN framework delivers consistent improvements in classification performance, effective identification of vision-threatening DR, and enhanced interpretability, making it a reliable and explainable tool for clinical decision support rather than a purely black-box model.

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Reinforcement Learning For Intelligent Traffic Signal Control With Vehicle-Mounted IoT Sensors

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Authors: Shubham Aher, Atharva Lambate

Abstract: Adaptive traffic signal control is an important requirement for reducing urban congestion and improving traffic flow in smart cities. Traditional fixed-time signal systems work on pre-defined schedules and cannot respond effectively to sudden changes in traffic demand, peak-hour congestion, road incidents, or uneven lane usage. This research paper presents an intelligent traffic signal control system that combines Reinforcement Learning (RL) with vehicle-mounted Internet of Things (IoT) sensors. In the proposed system, vehicles provide anonymized and aggregated traffic information such as position, speed, lane approach, queue formation, and movement direction. This information is collected by roadside aggregation units and used by reinforcement learning agents to dynamically select signal phases at intersections. The main objective of the system is to reduce average waiting time, queue length, unnecessary stops, vehicle idling, and unfair lane delays while maintaining data privacy. A multi-agent Advantage Actor-Critic based approach is considered for controlling multiple intersections, and other RL algorithms such as Q-learning, Deep Q-Network, and Proximal Policy Optimization may also be applied depending on the traffic environment. The system is evaluated through SUMO-based traffic simulation. The study shows that RL-based signal control can improve performance compared with fixed-time and threshold-based control methods, with preliminary simulation results indicating approximately 30% improvement in waiting time and queue length. The paper also discusses methodology, deployment process, scalability, communication challenges, privacy protection, limitations, and future scope of RL-IoT based intelligent traffic management.

DOI: https://doi.org/10.5281/zenodo.20095635

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Artificial Intelligence for a Sustainable Future: Smart Cities, Renewable Energy, Climate Monitoring, and Ethical Considerations

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Authors: Ayura Ajinath Athare, Prof.Sweety Wanave-

Abstract: Abstract- Artificial Intelligence (AI) is rapidly transforming the global pursuit of sustainability by enabling intelligent, data-driven decision-making across urban development, renewable energy, and environmental monitoring. This paper explores AI’s applications in building smart cities, optimizing renewable energy systems, and advancing climate change monitoring, with a focus on India’s smart grid journey. Smart city initiatives integrate AI for traffic management, waste handling, and energy distribution, creating resource-efficient ecosystems. Renewable energy systems benefit from AI’s predictive analytics in demand forecasting, renewable integration, and energy storage, particularly relevant for India’s National Smart Grid Mission. AI also plays a pivotal role in climate monitoring by processing satellite imagery, IoT sensor data, and big data models to predict weather patterns, detect environmental degradation, and enable disaster preparedness. However, ethical concerns such as bias, transparency, privacy, and equitable access must be addressed to ensure inclusive adoption. A literature review of over 20 scholarly works and policy frameworks highlights current advancements, gaps, and future opportunities. The proposed framework integrates technical, ethical, and governance considerations for sustainable AI. By combining AI innovation with ethical governance, nations can accelerate progress toward the United Nations Sustainable Development Goals (SDGs) while ensuring fairness and resilience.

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AIPhiShield: Client-Side Machine Learning For Real-Time Phishing URL And QR Code Threat Detection

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Authors: Ramse Dhananjay Devdas, Pawar Gorakhnath Vishwanath, Prof. N. K. Patil

Abstract: Phishing attacks and malicious QR codes constitute two of the most prevalent vectors of cybercrime, accounting for billions of dollars in financial losses annually. Existing defences rely on server-dependent machine learning pipelines or easily bypassed keyword heuristics that produce unacceptable false-positive rates on legitimate sites. This paper presents AIPhiShield, a browser-native cybersecurity tool that replaces heuristic match-ing with a Logistic Regression classifier trained on 20 structural URL features using Python and scikit-learn, then exported as a 2.5 KB JSON weight file and executed entirely within the browser via a custom JavaScript inference engine. No URL is transmitted to any external server for machine learning scor-ing, preserving user privacy. Detection is augmented by cross-referencing the OpenPhish live phishing feed and a curated 52-entry compound-phrase blacklist. The integrated system ad-ditionally provides QR image scanning, live webcam QR scan-ning, an LLM-powered cybersecurity chatbot routed through a Flask proxy that conceals the API key from frontend code, voice input, and geolocation-enriched scan history. The trained model achieves 100% accuracy, precision, recall, and F1-score on a stratified 72-sample test set, with zero false positives and zero false negatives. Feature importance analysis identifies HTTPS usage, high-risk top-level domain, and raw IP address as the three strongest predictors.

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Retrofitting Of Existing Vehicle Into Electric Vehicle.pdf

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Authors: Prof. K.S.Tamboli, Meher Karan Dnyandev, Gaiwad Nikhil Ganesh, Kate Dhruv Balsabheb

Abstract: The increasing demand for sustainable transportation and the need to reduce environmental pollution have accelerated the adoption of electric vehicles (EVs). However, the high cost of new EVs and the large number of existing internal combustion engine (ICE) vehicles present a significant challenge. Retrofitting of existing vehicles into electric vehicles has emerged as a practical and cost-effective solution to address this issue. This process involves replacing the conventional engine, fuel system, and exhaust components with an electric motor, battery pack, and motor controller. This paper focuses on the selection and integration of key components, particularly the electric motor and controller, which play a vital role in determining the performance, efficiency, and reliability of the converted vehicle. Various types of motors such as BLDC and induction motors are analyzed along with suitable controller strategies. The study also highlights design considerations, system integration challenges, and safety aspects involved in the for conversion process. Retrofitting not only reduces carbon emissions and fuel dependency but also extends the life of existing vehicles, making it an environmentally and economically viable solution. The proposed approach contributes to sustainable mobility while promoting innovation in electric vehicle technology.

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