Category Archives: Uncategorized

Impact Of Artificial Intelligence On Consumer Behavior

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Authors: Vansh Nigam, Mr. Pankaj Lalwani

Abstract: Artificial Intelligence (AI) is no longer just a futuristic concept; it has quietly become a part of our daily lives, influencing the way people search, shop, and interact with brands. From personalized recommendations on e-commerce platforms to virtual assistants answering queries in real time, AI has started to reshape how consumers make decisions. This research paper focuses on understanding the impact of AI on consumer behaviour, looking beyond the technology itself to explore how it changes trust, buying patterns, loyalty, and expectations. The study examines how AI creates value by offering convenience and personalization—consumers now expect brands to “know them” and provide solutions tailored to their needs. At the same time, it highlights challenges such as privacy concerns, over-reliance on algorithms, and the risk of losing the human touch in brand–consumer relationships. By analysing existing studies, market practices, and consumer perceptions, this paper aims to bridge the gap between technological advancement and human psychology. Ultimately, the research argues that AI is not just influencing consumer choices but also shaping a new kind of consumer—more informed, more connected, and more demanding. Businesses that can balance AI-driven efficiency with ethical responsibility and genuine human engagement will be the ones to build lasting trust in the age of intelligent technology.

DOI: https://doi.org/10.5281/zenodo.19658824

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Arduino-based Firefighting Robot

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Authors: Dr. Ch. Venkata Krishna Reddy, B. Varun Tej, T. Prabhas, G. Vishnu Charan

Abstract: Accidents caused by fire result in severe damage to life and property, especially in hazardous and hard-to-reach areas. In order to minimize human risk and increase the efficiency of firefighting, a Fire Fighting Robot with ESP32 Camera is proposed and implemented. In this system, the Arduino Uno board is used as a primary controller. The ESP32-CAM is used for live video streaming through a web page for the user. The robot is designed to operate in two modes: manual mode and automatic mode. The modes are selected through a web page. In manual mode, the user controls the robot’s movement and views the live video feed. The ultrasonic sensor is used in manual mode for obstacle detection. Four flame sensors are used to detect fire. Once the fire is detected, the robot moves towards the fire source. A DC water pump is used to spray water on the fire and extinguish it. The robot’s movement is controlled using DC motors driven by an L298 motor driver. A servo motor is used for direction control of the water pump. A buzzer is used for alarm generation when the fire is detected. The robot is powered using a battery supply regulated using an LM2596 voltage regulator module. This project is a simple and cost-effective way of remote fire detection and firefighting using robotics and wireless monitoring techniques. It is useful for industrial areas, warehouses, and places where human access is hazardous.

DOI: https://doi.org/10.5281/zenodo.19658551

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Deep Learning Based Classification of Liver Diseases Using Heterogeneous Ultrasound Image

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Authors: Anto Maurin Lisha L, Muthu M, Sadeesh P, Tamilarasan S

Abstract: Liver diseases such as fatty liver, cysts, and tumors require early and accurate diagnosis to improve patient outcomes. Ultrasound imaging is widely used due to its non-invasive and cost-effective nature; however, its heterogeneous characteristics, including speckle noise, low contrast, and variability across devices, make diagnosis challenging. This paper proposes a deep learning-based approach for the classification of liver diseases using heterogeneous ultrasound images. The system employs pre-processing techniques such as noise reduction, normalization, and contrast enhancement to improve image quality. A YOLO-based architecture integrated with convolutional neural networks is used for feature extraction and simultaneous detection and classification of liver abnormalities. Experimental results show that the proposed model achieves improved accuracy and robustness compared to conventional methods. The system supports real-time analysis and can assist clinicians in reliable and efficient liver disease diagnosis.

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A Review Of Network Virtualization Technologies

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Authors: Pooja Sharma

Abstract: Network virtualization has emerged as a transformative technology in modern networking by enabling the abstraction of physical network resources into flexible, scalable, and programmable virtual networks. It allows multiple virtual networks to coexist on a shared physical infrastructure, improving resource utilization, isolation, and management efficiency. This review explores key network virtualization technologies, including Software-Defined Networking (SDN), Network Function Virtualization (NFV), and virtual overlay networks. It examines how these technologies decouple network control from hardware, enabling dynamic configuration, automated provisioning, and improved scalability in cloud and data center environments. The study also discusses the role of network virtualization in supporting cloud computing, IoT, and 5G networks. Furthermore, it highlights critical challenges such as performance overhead, security concerns, interoperability issues, and orchestration complexity. Emerging trends such as intent-based networking, edge virtualization, and AI-driven network management are also analyzed. The findings emphasize that network virtualization significantly enhances flexibility, efficiency, and scalability in modern network infrastructures.

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Cloud-Based Solutions For Big Data Processing

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Authors: Vikram Singh

Abstract: Cloud-based solutions for big data processing have become essential in managing the massive volume, velocity, and variety of data generated in modern digital environments. Traditional data processing systems are often insufficient to handle large-scale datasets efficiently due to limitations in storage, computing power, and scalability. Cloud computing addresses these challenges by providing on-demand resources, distributed computing frameworks, and scalable storage systems for efficient big data processing. This study explores the role of cloud platforms in enabling real-time analytics, batch processing, and distributed data management. It examines key technologies such as Hadoop, Spark, and cloud-native data processing services that support parallel processing and fault tolerance. The study also highlights the integration of big data analytics with artificial intelligence and machine learning to derive meaningful insights from complex datasets. Furthermore, it discusses major challenges including data security, latency, data governance, and cost management. Emerging trends such as serverless computing, edge-cloud integration, and hybrid cloud architectures are also analyzed. The findings indicate that cloud-based big data solutions significantly enhance scalability, efficiency, and flexibility in data-driven applications.

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A Study On Intelligent Automation In IT Systems

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Authors: Neha Gupta

Abstract: Intelligent automation in IT systems represents the integration of advanced technologies such as artificial intelligence, machine learning, robotic process automation (RPA), and cognitive computing to enhance operational efficiency and decision-making. It enables organizations to automate repetitive tasks, optimize workflows, and improve service delivery with minimal human intervention. This study explores the role of intelligent automation in modern IT environments, focusing on its ability to streamline IT operations, reduce costs, and improve system reliability. It examines key components such as automated incident management, predictive maintenance, intelligent monitoring, and self-healing systems. The study also highlights the integration of AI-driven analytics to enhance automation capabilities and enable real-time decision-making. Furthermore, it discusses major challenges such as implementation complexity, integration with legacy systems, security concerns, and workforce adaptation. Emerging trends such as autonomous IT operations (AIOps), hyperautomation, and AI-driven orchestration are also analyzed. The findings indicate that intelligent automation significantly enhances efficiency, scalability, and resilience in modern IT systems.

DOI: https://doi.org/10.5281/zenodo.19657761

 

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A Study On Cloud-Based Application Deployment Strategies

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Authors: Agus Prasetyo

Abstract: Cloud-based application deployment has become a fundamental practice in modern software engineering, enabling organizations to deliver scalable, reliable, and flexible applications. With the rapid adoption of cloud computing, various deployment strategies have emerged to address the challenges of performance, availability, and cost optimization. This study provides a comprehensive analysis of cloud-based application deployment strategies, including traditional virtual machine-based deployment, containerization, and serverless computing. It examines key approaches such as continuous integration and continuous deployment, blue-green deployment, canary releases, and rolling updates, highlighting their advantages and limitations. The role of orchestration tools like Kubernetes and infrastructure-as-code frameworks in automating deployment processes is also discussed. Additionally, the study explores critical factors such as scalability, fault tolerance, security, and resource management in cloud environments. Challenges related to deployment complexity, vendor lock-in, and monitoring are analyzed along with potential solutions. The findings suggest that adopting appropriate deployment strategies significantly enhances application performance, reduces downtime, and improves operational efficiency in cloud-based systems.

DOI: https://doi.org/10.5281/zenodo.19654560

 

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A Review Of Security Mechanisms In Microservices Architecture

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Authors: Rina Kartika

Abstract: Microservices architecture has become a widely adopted approach for developing scalable and flexible applications by decomposing systems into independently deployable services. However, this distributed and loosely coupled nature introduces significant security challenges, including increased attack surfaces, inter-service communication vulnerabilities, and complex identity management. This paper presents a comprehensive review of security mechanisms in microservices architecture, focusing on strategies to ensure confidentiality, integrity, and availability of services and data. It examines key security practices such as API gateway protection, service-to-service authentication, encryption of data in transit and at rest, and the implementation of zero-trust security models. The role of container security, orchestration platforms like Kubernetes, and service mesh technologies in enforcing security policies is also discussed. Additionally, the paper highlights the importance of DevSecOps practices, continuous monitoring, and automated threat detection in maintaining secure microservices environments. Challenges such as scalability, policy management, and integration with legacy systems are analyzed, along with emerging solutions. The review concludes that a layered and integrated security approach is essential to effectively mitigate risks in microservices-based systems.

DOI: https://doi.org/10.5281/zenodo.19654386

 

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Security Frameworks For Enterprise Data Protection

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Authors: Dewi Lestari

Abstract: The rapid digital transformation of enterprises has led to the generation and storage of vast amounts of sensitive data, making data protection a critical priority. Security frameworks provide structured approaches to safeguarding enterprise data against unauthorized access, breaches, and cyber threats. This study reviews key security frameworks for enterprise data protection, including ISO/IEC 27001, NIST Cybersecurity Framework, Zero Trust Architecture, and CIS Controls. It examines how these frameworks support risk management, data governance, access control, and compliance with regulatory requirements. The paper also explores the integration of encryption, identity and access management, network security, and continuous monitoring within these frameworks. Emerging technologies such as cloud computing, artificial intelligence, and distributed systems are analyzed in terms of their impact on enterprise security strategies. Key challenges, including evolving cyber threats, insider risks, and compliance complexities, are discussed along with mitigation strategies. The findings highlight that adopting comprehensive security frameworks enhances data confidentiality, integrity, and availability, ensuring robust protection in modern enterprise environments.

DOI: https://doi.org/10.5281/zenodo.19654242

 

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Distributed System Security And Threat Mitigation

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Authors: Nurul Huda

Abstract: Distributed systems have become the backbone of modern computing environments, enabling scalable, fault-tolerant, and high-performance applications across cloud computing, IoT, and enterprise infrastructures. However, their decentralized nature introduces significant security challenges, including unauthorized access, data breaches, distributed denial-of-service (DDoS) attacks, and inconsistent security policies across nodes. This study provides a comprehensive review of security issues in distributed systems and explores effective threat mitigation techniques to ensure confidentiality, integrity, and availability of data and services. It examines key security mechanisms such as authentication, authorization, encryption, secure communication protocols, and intrusion detection systems. The study also highlights advanced approaches including zero-trust architecture, blockchain-based security, anomaly detection using machine learning, and secure multi-party computation. Furthermore, it discusses challenges such as scalability of security solutions, latency overhead, and coordination across distributed nodes. Emerging trends such as AI-driven security analytics and decentralized identity management are also analyzed. The findings emphasize that a multi-layered and adaptive security approach is essential for protecting distributed systems from evolving cyber threats.

DOI: https://doi.org/10.5281/zenodo.19654206

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