Authors: Meegada Maneeth
Abstract: This study explores the underlying service dimensions that determine customer satisfaction for Vistara Airlines, with particular focus on the SERVQUAL model—comprising Reliability, Assurance, Tangibles, Empathy, and Responsiveness. Analysis reveals that tangibles (such as modern aircraft, in-flight services, and physical comfort) and empathy (personalized care and attention) significantly contribute to customer satisfaction. Historically, Vistara has enjoyed a strong reputation for premium service, earning high customer satisfaction and industry accolades. However, recent developments—especially following its merger with Air India—have led to increased customer dissatisfaction, citing issues with staff responsiveness, flight reliability, and diminished service quality. While Vistara once set benchmarks in India's airline industry, the gap between customer expectations and actual service delivery has widened post-merger, indicating a decline in perceived service quality. This shift highlights the importance of maintaining service consistency and customer trust during organizational transitions.