Authors: Taranveer Singh, Manisha Kalra
Abstract: Consumer buying behaviour refers to the process through which individuals select, purchase, use, and dispose of goods and services to satisfy their needs and wants. Understanding consumer behaviour is essential for businesses to design effective marketing strategies and achieve customer satisfaction. This research paper examines the major factors influencing consumer buying behaviour, including cultural, social, personal, and psychological factors. The study also highlights the stages involved in the consumer decision-making process and the impact of digital marketing on purchasing decisions. The paper concludes that changing lifestyles, technological advancements, and increased access to information have significantly transformed consumer buying patterns in modern markets.
