Authors: Sagar C Saner, Shivam Dubey, Mrs.Supriya kamareddy
Abstract: The rapid growth of digital music streaming platforms has transformed the way individuals access, consume, and discover music. This study examines the impact of digital music streaming platforms on listeners’ music consumption behavior in comparison with traditional music formats such as CDs and cassettes. The research specifically investigates changes in listening behavior, the influence of personalized recommendation systems, the role of streaming platforms in music discovery, and listeners’ perceptions toward AI-generated music. A descriptive cross-sectional research design was adopted, and primary data were collected through a structured questionnaire from 102 respondents using a convenience sampling technique. Data analysis was conducted using descriptive statistics and Chi-square tests with the help of SPSS. The findings indicate that digital music streaming platforms have significantly influenced music consumption behavior by providing greater convenience, wider music accessibility, and increased listening time. Personalized recommendation systems and algorithm-based playlists were found to strongly influence listeners’ music preferences and choices. Streaming platforms also emerged as powerful tools for discovering new songs, artists, and music genres. However, respondents showed only moderate acceptance toward AI-generated music, suggesting cautious openness toward this emerging technology. Statistical analysis further revealed that demographic variables such as education, occupation, and gender showed selective influence on certain aspects of music behavior, whereas age had no significant impact on perceptions of AI-generated music. Overall, the study concludes that digital music streaming platforms have become a dominant force shaping modern music consumption patterns and listener experiences.