Daily Archives: December 29, 2023

Authors:-Bhavesh Gattani, Shamik Saha, Komal Gill

Abstract- In FMCG e-commerce, digital tactics are crucial in changing customer purchasing trends and behaviours. This study emphasises advertising strategies and the tactical application of consumer data as it investigates the significant effects of digital marketing and AI-driven tools on consumer patterns. By utilising cutting-edge technologies like chatbots, complex algorithms, and user behaviour analysis, businesses may gain profound insights into their clientele, facilitating customised and customer- focused online shopping experiences. This shift mostly depends on customised digital tactics that use customer data to design distinctive e-commerce experiences. This strategy also applies to advertising, using data-driven techniques to provide pertinent and compelling advertisements that are tailored to the unique requirements and tastes of FMCG customers. When it comes to FMCG e-commerce advertising, the use of digital and AI techniques has a big impact on customer engagement and purchasing behaviours. Businesses may maximise the impact of their ads by optimising the selection and delivery of their ads with the help of these tools’ insights. This study examines the impact of digital strategies on FMCG e-commerce customer behaviours by combining consumer data with insights from these strategies. Interestingly, these tactics—which are especially noticeable in social media postings and pop-up advertisements—stimulate instant wants, enable interactive interfaces, and encourage higher spending in the FMCG e-commerce space.

DOI: 10.61137/ijsret.vol.9.issue6.113

Published by: vikaspatanker

Authors:-Nripendra Singh, Himanshi Sankhla, Lalit Singh, Vartika Mudgal

Abstract- In the contemporary landscape of financial services, the convergence of finance and technology has ushered in a transformative era, prominently manifested in the phenomenon of Open Banking. This study seeks to unravel the intricate dynamics between finance and technology and their collective influence on the swift evolution of Open Banking.
The research engages in a comprehensive exploration of the symbiotic relationship between finance and technology, examining how technological innovations act as catalysts for financial sector advancements. Emphasizing the pivotal role of digitalization, artificial intelligence, block chain, and other cutting-edge technologies, our investigation delves into their collaborative impact, fueling the rapid expansion and adoption of Open Banking models across the global financial ecosystem.
Furthermore, the study critically analyses the implications of Open Banking on traditional financial institutions, fintech disruptors, and, most importantly, the end-users. Through empirical evidence and case studies, we aim to illuminate the tangible benefits and challenges posed by this paradigm shift, shedding light on how Open Banking fosters competition, enhances financial inclusion, and redefines customer-centric financial services.
The findings of this research not only contribute to the academic understanding of the subject but also offer valuable insights for industry stakeholders, policymakers, and practitioners. By elucidating the synergistic dynamics of finance and technology in the context of Open Banking, this study provides a roadmap for navigating the evolving financial landscape, fostering innovation, and ensuring a resilient and inclusive financial future.

DOI: 10.61137/ijsret.vol.9.issue6.112

Published by: vikaspatanker

Healthcare Transformation: The Synergy between Big Data and AI/strong>
Authors:-Kranthi Godavarthi

Abstract- Big data is another emerging modernization approach in healthcare that is changing the way patient care, streamlines the processes of healthcare facility management, and approaches disease control. When integrated with Artificial Intelligence (AI), it is revolutionizing how healthcare outfits process information, foresee outcomes and administer care. This article is dedicated to the promotion of modern big data, its use in the healthcare industry and how artificial intelligence strengthens its effectiveness.

DOI: 10.61137/ijsret.vol.9.issue6.462

Published by: Kajal Tripathi