Customer Relationship Management: Digital Transformation and Sustainable Business Model Innovation
Authors:-Budankayala Dharani, Enti Harshni Rao, Chanchal Agrawal, Dr. Siddharth Choubey

Abstract-:This paper proposes a research model to analyze how Customer Relationship Management (CRM) enhances small and medium enterprises (SMEs) through customer knowledge management (CKM) and innovation. CRM is explored as both a technological tool and strategic philosophy, contributing to sustainable business model innovation across economic, environmental, and social dimensions. By integrating CRM’s sales, marketing, and service components, the study identifies CRM as a dual driver of exploitation and exploration strategies. The proposed model addresses gaps in linking CRM with sustainability, offering hypotheses to evaluate CRM’s role as a green IT solution promoting digital transformation and long-term business sustainability.

DOI: 10.61137/ijsret.vol.11.issue2.448

Published by: Kajal Tripathi

Smart Gate Automation Using License Plate Recognition
Authors:-Assistant Professor Malempati Srinivas, Shaik Nagur Sharief, Nelapati Venkatesh, Tandra Naga Siva Sai, Shaik Ashik Taharuk

Abstract-:This paper presents a License Plate Recognition-Based Automatic Gate Opening System designed to automate vehicle access control and enhance security. The system captures vehicle license plates using a high-resolution camera, processes the images with optical character recognition (OCR), and verifies the extracted data against a database of authorized vehicles. Upon verification, the gate opens automatically; unauthorized vehicles are denied access and may trigger alerts. Machine learning and deep learning models ensure high accuracy under varying environmental conditions. Integrated with IoT for real-time communication and optionally with cloud computing for scalability, the system is ideal for residential, commercial, and smart city applications.

DOI: 10.61137/ijsret.vol.11.issue2.447

Published by: Kajal Tripathi

Examining the Impact of Data Imbalance on the Effectiveness of the Proposed Algorithm for Real-Time Prediction of Heart Disease and Suggesting Solutions
Authors:-Pragathi, Sneha Ghode, Nisha Hebbar, Bhoomika Surendra Naik, Professor Dr. Lokesh M R

Abstract-:The main goal of this review paper is to describe the impact that data imbalance has on the Prophet algorithm’s ability to accurately predict heart disease in real time and offer solutions for these effects. This case study of a mobile health illness management software includes three modules: User, Admin, and Doctor. ECG data is available to registered users, but they must also upload it in csv format so that the Prophet program, which generates educational reports, can further analyze it. The credibility of the predictions may be impacted by this biased data or noise, which could impair the model’s performance and lead to biases in its output. This review highlights some issues with the problem of imbalanced data, makes an effort to gather data and knowledge from the literature that is currently available, and offers some tactics that could be helpful in resolving such problems, including algorithm modification, data resampling, and synthetic data. The article concludes by discussing the application’s potential to improve heart disease early detection and streamline interactions between medical professionals and patients. Because it deals with healthcare quality, this review first offers a framework for future research on mobile health technologies and emphasizes the idea of addressing data imbalance in data-driven models.

DOI: 10.61137/ijsret.vol.11.issue2.446

Published by: Kajal Tripathi

AlCon: A Lightweight Alumni Connect Portal Using Flask and MySQL
Authors:-Assistant Professor Suraj Kumar B P, Mehul Chandak, Nancy Oinam, Abhishek Thakur, Atharv Agrawal

Abstract-:AlCon is a minimalist alumni portal designed to facilitate efficient and secure interaction between academic in- stitutions and their alumni communities. The platform aims to bridge the gap between alumni and their alma mater through a centralized digital interface that supports scalable and responsive engagement. The system is built using a lightweight technology stack, featuring a responsive frontend developed with HTML5 and TailwindCSS, a Flask-based backend architecture, and a MySQL relational database for structured data persistence. One of the core components of the system is the imple- mentation of JWT (JSON Web Token) authentication, which provides a stateless and secure mechanism for managing user sessions and access control. The frontend incorporates responsive alumni profile cards and dynamic interface elements to ensure a consistent user experience across different screen sizes and devices. Backend functionality includes optimized CRUD (Create, Read, Update, Delete) operations that interact with the database through modular APIs, enhancing maintainability and perfor- mance. The system was subjected to a series of functional and non-functional tests to assess its performance, usability, and robustness. These evaluations demonstrated reliable responsive- ness under various simulated usage conditions, validating the efficiency of both the data flow and the UI rendering mechanisms. Error handling and input validation were also incorporated throughout the application to ensure data integrity and system stability. AlCon stands as a practical and extensible solution for institutions seeking a streamlined approach to alumni data management and engagement. Its modular design allows for future enhancements, such as integration with external services, analytics dashboards, or communication modules. The project’s focus on minimalism, responsiveness, and security highlights its potential as a foundation for more complex alumni management systems in educational ecosystems.

DOI: 10.61137/ijsret.vol.11.issue2.445

Published by: Kajal Tripathi

Blockchain-Based Voting Systems: Ensuring Transparent, Secure, and Trustworthy Elections in the Digital Era
Authors:-Ibrahim Khalil Ahmad, Mohamed Abas Ali, Syed Arshad Ali, Sharik Ahmad

Abstract-:Blockchain technology provides a decentralized, transparent, and immutable infrastructure capable of revolutionizing electoral systems. This paper investigates the application of blockchain in voting systems, focusing on its potential to enhance election security, voter privacy, and trust. Key features such as smart contracts, cryptographic anonymity, and tamper-proof ledgers offer promising solutions to electoral fraud, vote tampering, and voter suppression. However, adoption is hindered by scalability limitations, legal barriers, and accessibility concerns. The study concludes that integrating blockchain with biometric authentication and regulatory oversight can pave the way for secure and verifiable electronic voting systems.

DOI: 10.61137/ijsret.vol.11.issue2.444

Published by: Kajal Tripathi

Natural Language Processing in Digital Health: Transforming Clinical Narratives into Actionable Intelligence
Authors:-Vishal K

Abstract-:Natural Language Processing (NLP), a subfield of artificial intelligence, is revolutionizing digital health by converting unstructured clinical narratives into structured, actionable intelligence. With the exponential growth of electronic health records (EHRs), clinicians and researchers are confronted with vast amounts of textual data that often remain underutilized. NLP addresses this challenge by enabling automated extraction, interpretation, and analysis of clinical texts such as physician notes, discharge summaries, and pathology reports. This review explores how NLP is being leveraged across healthcare domains, from improving patient outcomes and streamlining administrative processes to supporting research and population health surveillance. It discusses key applications such as clinical decision support, disease surveillance, sentiment analysis, and adverse drug event detection. The article further examines current challenges including data privacy, accuracy of language models, and domain-specific language barriers. As the healthcare ecosystem increasingly integrates AI technologies, NLP stands out for its ability to decode human language and deliver meaningful insights from data. The future of digital health will depend heavily on the maturation of NLP tools, which can democratize access to information and personalize healthcare delivery. This review serves as a comprehensive guide to understanding the role, advancements, and implications of NLP in transforming modern clinical practice.

DOI: 10.61137/ijsret.vol.11.issue2.443

Published by: Kajal Tripathi

AI-Driven Discovery of Nanostructures That Disrupt Antibiotic-Resistant Biofilms
Authors:-Sahana M

Abstract-:Antibiotic-resistant biofilms pose a significant challenge to modern healthcare, complicating the treatment of infections associated with chronic diseases and medical devices. These biofilms provide bacteria with a protective barrier that shields them from antibiotics and immune responses, making infections difficult to treat. The development of novel therapeutic strategies to disrupt these biofilms is crucial in overcoming antibiotic resistance. Nanotechnology, particularly engineered nanostructures, holds great promise for addressing this challenge. Recent advancements in artificial intelligence (AI) have enabled the acceleration of the discovery and optimization of nanomaterials for biofilm disruption. This article explores how AI can be applied to the design, synthesis, and testing of nanostructures that target antibiotic-resistant biofilms, offering new insights into the development of more effective treatments.

DOI: 10.61137/ijsret.vol.11.issue2.442

Published by: Kajal Tripathi

Master Data Management in Healthcare: AI-Driven Architectures for Data Governance and Security
Authors:-Rishanth

Abstract-:The healthcare industry is undergoing a profound digital transformation, driven by the exponential growth of data from electronic health records (EHRs), wearable devices, genomics, and telemedicine. Amid this data surge, Master Data Management (MDM) has emerged as a critical strategy to harmonize, manage, and govern healthcare data efficiently. With the integration of Artificial Intelligence (AI), MDM systems are becoming more robust, scalable, and secure, ensuring better patient outcomes, streamlined workflows, and enhanced decision-making. This review explores the development and adoption of AI-driven architectures for MDM in healthcare, focusing on their role in ensuring data governance, integrity, security, and compliance with regulatory standards like HIPAA and GDPR. Sections examine the key challenges of traditional MDM approaches, how AI enhances data quality and governance, and the implementation of machine learning algorithms in data cleansing, deduplication, and metadata management. The article also highlights use cases, ethical implications, and future trends where AI and MDM intersect in improving healthcare systems globally. As healthcare organizations strive for digital maturity, AI-driven MDM offers a pathway toward a unified, trusted, and secure data ecosystem that is both agile and adaptive to the evolving needs of clinicians, patients, and policymakers.

DOI: 10.61137/ijsret.vol.11.issue2.441

Published by: Kajal Tripathi

The Role of Machine Learning in Transforming Financial Market Analytics and Algorithmic Trading
Authors:-Mohammed Omer

Abstract-:Machine learning (ML) has revolutionized financial market analytics and algorithmic trading by enabling data-driven decision-making, enhancing predictive accuracy, and automating complex processes. This review explores ML’s transformative role across key areas, including fraud detection, risk management, high-frequency trading, and sentiment analysis. By analyzing historical data and identifying non-linear patterns, ML models outperform traditional statistical methods, offering insights into market trends, asset pricing, and portfolio optimization. However, challenges such as data quality, model interpretability, and regulatory compliance persist. The integration of reinforcement learning, deep neural networks, and alternative data sources underscores ML’s potential to reshape financial ecosystems, though ethical considerations and systemic risks require vigilant oversight. This article synthesizes advancements, applications, and future directions, emphasizing ML’s capacity to balance innovation with stability in global markets.

DOI: 10.61137/ijsret.vol.11.issue2.440

Published by: Kajal Tripathi

AI-Assisted Design of Nanoantibiotics to Combat Multidrug-Resistant Organisms
Authors:-Kushal B

Abstract-:The rise of multidrug-resistant (MDR) organisms poses a substantial challenge to global health, severely limiting the therapeutic options available and exacerbating mortality rates. Traditional antibiotics are increasingly ineffective against these resistant pathogens due to the mechanisms they employ to neutralize or avoid the action of antibiotics. Nanoantibiotics, engineered from nanoparticles with antimicrobial properties or functionalized with antimicrobial agents, offer an innovative approach to combat these resistant microorganisms. However, the design of effective nanoantibiotics requires an in-depth understanding of the interactions between nanoparticles and microbial cells, as well as a precise optimization of the physicochemical properties of nanoparticles. Artificial intelligence (AI) has emerged as a powerful tool in accelerating and enhancing the design of nanoantibiotics by enabling predictive modeling of nanoparticle behavior and guiding the development of optimized nanomaterials. This article explores the application of AI in the design of nanoantibiotics, including the methodologies used, challenges, and future directions for AI-assisted nanomedicine in addressing MDR organisms.

DOI: 10.61137/ijsret.vol.11.issue2.439

Published by: Kajal Tripathi