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A Study on Consumer Attitudes towards Organic Skincare Products among Young Adults in Urban Areas

A Study on Consumer Attitudes towards Organic Skincare Products among Young Adults in Urban Areas/strong>
Authors:-Smeet Raut

Abstract-This study aims to explore consumer attitudes towards organic skincare products, focusing specifically on young adults residing in urban areas. The growing demand for organic products has transformed the skincare industry, with consumers increasingly seeking products that align with their values of health, sustainability, and ethical consumption. This research investigates the motivations, preferences, and purchasing behaviours of young urban consumers, examining how factors such as environmental concerns, health consciousness, and brand perception influence their choices in skincare products. Utilizing a mixed-methods approach, the study employs quantitative surveys and qualitative interviews to gather comprehensive data on consumer attitudes. The survey targets a diverse sample of young adults aged 18 to 35, encompassing various demographics and lifestyles within urban settings. The qualitative component further enriches the findings by providing deeper insights into the underlying motivations behind consumers’ preferences for organic skincare products. Preliminary findings indicate that young adults are significantly influenced by the perceived benefits of organic ingredients, such as their natural composition and lower environmental impact. Additionally, social media and peer recommendations play a crucial role in shaping their purchasing decisions. The study highlights the importance of transparency in marketing and the need for brands to effectively communicate the benefits of organic skincare products to engage this demographic. By understanding the attitudes and behaviours of young consumers towards organic skincare, this research aims to provide valuable insights for marketers and industry stakeholders, ultimately contributing to more effective strategies in the rapidly evolving skincare market. The findings will also pave the way for future research exploring the broader implications of consumer attitudes on the organic product industry as a whole.

DOI: 10.61137/ijsret.vol.10.issue5.304
55

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A Comparative Study on the Impact of Social Media Marketing on Consumer Purchasing Behaviour

A Comparative Study on the Impact of Social Media Marketing on Consumer Purchasing Behaviour/strong>
Authors:-Yazad Sarkari

Abstract-Social media marketing has emerged as a transformative force in the business landscape, fundamentally altering the way brands engage with consumers and how consumers make purchasing decisions. This report provides a comprehensive overview of social media marketing, highlighting its growing significance in the digital age and its profound impact on consumer behaviour. With billions of users actively engaging on platforms such as Facebook, Instagram, Twitter, and TikTok, businesses are increasingly utilizing these channels to reach their target audiences through tailored content and strategic advertising. The report examines the various mechanisms by which social media influences consumer behaviour. Key factors include the role of user-generated content, which enhances authenticity and trust, as well as the effectiveness of targeted advertising that leverages data analytics to reach specific demographics. Additionally, influencer marketing has emerged as a crucial strategy, with social media influencers wielding substantial power in shaping consumer opinions and preferences. The concept of social proof, where consumers look to their peers for validation, is explored in detail, demonstrating how reviews, likes, shares, and comments can significantly impact purchasing decisions. Through a review of relevant literature and case studies, this report reveals notable trends in consumer behaviour, such as the increasing importance of visual content, the demand for interactive engagement, and the rise of instant purchasing options facilitated by social media platforms. Moreover, the analysis highlights the challenges brands face in navigating the complexities of social media landscapes, including managing negative feedback and maintaining a consistent brand image.

DOI: 10.61137/ijsret.vol.10.issue5.303
55

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Revolutionizing Gratitude Humanizing Tipping Culture and Empowering Unseen Contributors through Digital Recognition

Revolutionizing Gratitude Humanizing Tipping Culture and Empowering Unseen Contributors through Digital Recognition/strong>
Authors:-Tania, Professor Vanita Rani

Abstract-Tipping culture, a long-standing custom in many service sectors, has changed dramatically as digital platforms and technology have grown in popularity. The core of thankfulness, though, which is to recognize and empower the invisible contributors who work behind the scenes, is still mostly ignored. Using digital recognition, this article investigates the idea of “humanizing” tipping, emphasizing how digital platforms might transform the distribution and expression of gratitude. Blockchain, mobile apps, and peer-to-peer recognition are examples of technical advancements that service providers can use to make sure that frontline and background workers receive just recognition and compensation. In addition to increasing tipping’s monetary worth, this digital revolution fosters an inclusive and appreciative culture. The study highlights the potential socio-economic effects, psychological advantages, and ethical ramifications of strengthening frequently disregarded contributions through a more open and equal tipping ecology.

DOI: 10.61137/ijsret.vol.10.issue5.302
55

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