Study of Factors Affecting to Behavioural Intention on Adopt Mobile Payment
Authors:- P.K.C. Adeesha Rathnasinghe
Volume 8, Issue 6
Abstract- This paper provides an analysis and evaluation of the factors that influence mobile payment adoption in Sri Lanka, as well as an examination of the customer-driven characteristics of mobile payment solutions and their associated value proposition. The convenience feature of mobile payment has replaced interactions with actual currency and shortened transaction times, which better satisfies the convenience needs of modern people. As mobile payments play a major part in mobile business, gaining an understanding of the characteristics that attract consumers to mobile payment will provide mobile businesses with additional chances for growth and substantially increase their output value. Based on the core theoretical framework of the Theory of Acceptance and Use of Technology, this study investigates how to further affect customer behavioural intention in Sri Lanka (UTAUT2). In this investigation, data analysis is conducted to validate the research model and hypotheses. Social influence, facilitating conditions, hedonic motivation, compatibility, innovation, relative benefit, complexity, performance expectations, and observability have been identified as dependent variables that influence customer desire to use mobile payment. One hundred eighty samples will be chosen using a random sampling technique for the investigation. Utilizing statistical analysis and regression analysis, the impact of these nine parameters on mobile payment adoption was confirmed. Perceived danger, perceived cost, perceived advantage, perceived ease of use, perceived usefulness, perceived behaviour, social influence, credibility, and compatibility have a major impact on mobile payment uptake, according to the results of a study.
