Authors: Priyanka Thakur, Dr. Sweta Dixit
Abstract: This paper looks into the effect of social media on the recruitment of employees in the Information Technology (IT) and Information Technology Enabled Services (ITES) sectors, with a focus on hiring efficiency, employer branding, and candidate engagement. The study examines how platforms such as LinkedIn, Facebook, and Instagram are increasingly being used by organizations to attract, screen, and select potential candidates. A mixed-method approach has been adopted, combining primary data collected through questionnaires with secondary data from existing research and literature. The findings indicate that social media has significantly improved recruitment processes by reducing hiring time and cost, expanding access to a wider pool of candidates, and enhancing employer branding. It also enables better communication and interaction between recruiters and job seekers. However, the study also highlights certain challenges, including privacy concerns, the authenticity of online information, and the possibility of bias in candidate evaluation. These issues may affect the fairness and reliability of recruitment decisions. Overall, the study concludes that social media is a valuable and effective recruitment tool, but it should be used carefully and in combination with traditional recruitment methods to ensure balanced, ethical, and efficient hiring practices.
DOI: https://doi.org/10.5281/zenodo.20196517
