Authors: Joseph Fernandes
Abstract: Power BI has established itself as a versatile and comprehensive platform for the business intelligence (BI) lifecycle, supporting data integration, development, visualization, collaboration, and ongoing maintenance. This review article examines Power BI’s capabilities in consolidating heterogeneous data sources, performing robust ETL transformations, and delivering interactive dashboards that provide actionable insights for enterprise decision-making. The discussion explores key aspects of implementation, including agile development methodologies, data governance, role-based access controls, and performance optimization techniques. Case studies across healthcare, retail, and finance demonstrate the platform’s practical impact, highlighting efficiency gains, improved reporting accuracy, real-time analytics, and enhanced regulatory compliance. Additionally, the article addresses common challenges such as integration complexity, technical skill requirements, and governance concerns, providing recommendations for mitigation. Emerging trends such as AI-driven analytics, predictive modeling, real-time streaming data, and cloud-native architectures are analyzed, illustrating the evolving role of Power BI in enabling intelligent decision-support systems. The review emphasizes the strategic advantages of Power BI, including democratization of analytics, scalability, and adaptability to diverse organizational requirements. By synthesizing current practices, technological capabilities, and future innovations, this article provides a roadmap for leveraging Power BI effectively to drive operational efficiency, data-driven decision-making, and organizational agility in dynamic business environments.
DOI: https://doi.org/10.5281/zenodo.17275705
