Authors: Rani Kumari
Abstract: The transition from traditional reporting methods to interactive, data-driven dashboards has transformed how organizations interpret and act upon information. This review examines the role of Tableau in the Business Intelligence (BI) lifecycle, focusing on its ability to convert raw data into actionable insights that support both strategic and operational decision-making. Tableau’s integration capabilities, including connections to diverse data sources and support for live or extracted datasets, enable organizations to streamline data preparation, cleansing, and transformation. Its visual analytics and interactive dashboards allow stakeholders to explore trends, perform what-if analyses, and monitor key performance indicators (KPIs) in real time. Advanced features, such as calculated fields, predictive modeling, and integration with AI/ML frameworks, enhance the depth and accuracy of insights, while collaborative and cloud-enabled solutions facilitate enterprise-wide adoption. Case studies from retail, healthcare, and finance illustrate Tableau’s practical impact in improving operational efficiency, forecasting, and decision support. The review also addresses challenges, including data quality management, user adoption barriers, and performance scaling, highlighting best practices to overcome these limitations. Looking forward, the integration of AI-driven analytics, real-time data streams, and embedded BI promises to expand Tableau’s influence in decision-making workflows. By adopting Tableau strategically, organizations can foster a culture of data literacy, enhance agility, and ensure that insights are actionable, timely, and aligned with business objectives. Overall, Tableau represents a bridge between complex datasets and operational intelligence, providing organizations with a robust, flexible, and scalable BI platform.
DOI: https://doi.org/10.5281/zenodo.17275764
