Authors: Dr. Suhas Mache, Bhagyashree Ingale
Abstract: Globally, music streaming services have completely changed how people listen to music. This study uses Power BI- based data analysis to investigate Spotify user behavior and listening habits. Using dynamic dashboards and visual aids, the study looks at regional preferences, artist performance, track patterns, and genre popularity. With the goal of assisting artists, marketers, and producers in making defensible decisions based on streaming data, business intelligence approaches provide actionable insights.
DOI: https://doi.org/10.5281/zenodo.15836070
