Impact of Social Media Advertising on Consumer Buying Behaviour
Authors:Saloni kumari, Hardik shiyani, Umashankar pandey, Rajneesh Yadav
Abstract-The ubiquity of digital communication technologies has led to widespread adoption of social media platforms, shaping consumer behavior and marketing strategies. This study aims to investigate consumer responses to online advertisements and their influence on purchasing habits. Key objectives include assessing social media usage for product purchases, analyzing the effectiveness of different advertisement strategies, evaluating online product information reliability, and understanding the impact of social media advertising on consumer behavior. Through empirical analysis, this research seeks to provide valuable insights for firms and consumers in navigating the digital marketing landscape.
