Authors: Ms. Anisha, Ms. Divyabharathi, Mrs. Jeya Padma Deepa I
Abstract: In the contemporary digital era, ethical commerce has emerged as a critical dimension of business strategy, extending beyond profit maximization to include social responsibility, environmental sustainability, and ethical governance. Corporate Social Responsibility (CSR) in a digital age is shaped by rapid technological advancements, e-commerce platforms, social media, data analytics, and increased stakeholder awareness. Businesses today are expected to operate transparently, protect consumer data, ensure fair digital practices, and contribute positively to society while leveraging digital tools for growth. This article examines the concept of ethical commerce and the evolving role of CSR in a technology-driven business environment. It explores how digital platforms influence CSR initiatives, enhance stakeholder engagement, and promote sustainable business practices. The study also highlights challenges such as digital inequality, data privacy concerns, and greenwashing. By adopting ethical digital strategies, organizations can build trust, strengthen brand reputation, and achieve long-term sustainability. The article aims to provide undergraduate students with a comprehensive understanding of ethical commerce and the significance of CSR in the modern digital business landscape.
DOI: http://doi.org/10.5281/zenodo.20614573
