Authors: Ms. Revathi G, Mr. Ashwath R
Abstract: The study adopts a descriptive research design and is based on both primary and secondary data. Primary data was collected from 150 respondents using a structured questionnaire, while secondary data was gathered from journals, articles, and online sources. The research focuses on identifying consumer segments, analyzing the impact of AI in understanding customer preferences, and evaluating the effectiveness of social marketing strategies in influencing consumer awareness and purchasing behavior. The study adopts a descriptive research design and is based on both primary and secondary data. Primary data was collected from 150 respondents using a structured questionnaire, while secondary data was gathered from journals, articles, and online sources.
DOI: https://doi.org/10.5281/zenodo.20354287
