Authors: Priya Palanimurugan, Mr Kalaiselvan S, Dr.Thulasi Bharathi M, M.sakthivel
Abstract: Mental health issues remain a global public health concern, especially among the youth and digitally active population. This study examines the effect of digital storytelling as an intervention tool to increase mental health awareness, reduce stigma and encourage positive behavior changes. A quantitative research design involving 300 graduate students aged 18–25 in diverse educational subjects was employed. Participants were divided into an intervention group, which reflects a control group that receives curate digital stories and traditional information-based materials reflecting real-life mental health experiences.Advanced statistical techniques were used to assess the results in three time points (Post, Post-up). Descriptive data briefly presented demographic data; Alpha of Cronback confirmed the reliability of the scale; Confirmation factor analysis (CFA) valid measurement construction; And the multi -comprehensive analysis of the covalent (mancova) identified important group differences. Repeated measures Anova and Structural Equation Modeling (SEM) further detected time-based reforms in the intention of mental health awareness and behavior, mediate by low stigma. Moderation and latent development analysis highlighted demographic effects and individual trajectory patterns. Conclusions suggest that digital storytelling improves mental health awareness and reduces stigma compared to traditional approaches (P <0.01). The narrative-based method was particularly effective among the pre-risk participants for high digital literacy and mental health materials. The study supports the integration of digital story stories in public health education and mental health advocacy programs. These results contribute to increasing evidence that creative digital equipment can change mental health communication, offering scalable, attractive and human-focused solutions.
