Survey On Customer Behavior Data Analysis For Product Purchasing

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Authors: Keerti Pal, Prof. Jayshree Boaddh, Prof. Rahul Patidar

Abstract: Product Sales Dataset is a comprehensive collection of sales data for a wide range of products available on the E-commerce e-commerce platform. This kind of dataset provides invaluable insights into customer behavior, product performance, and market trends, making it an essential resource for data analysis, market research, and business strategy development. This dataset is indispensable for market research, allowing businesses to discern market trends, consumer preferences, and competitive landscapes. This paper presents a comprehensive approach to customer behavior analysis and predictive modelling within the context of supermarket retail. This paper finds techniques that extract patterns in shopping data for the learning and prediction of user preference. This work list different proposed models with techniques. Paper has list various evaluation parameters of user purchase prediction models.

DOI: http://doi.org/10.5281/zenodo.17542512

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