Authors: Anjali Thomas
Abstract: In today’s competitive business landscape, data-driven decision-making has become a strategic imperative. Organizations are increasingly turning to business intelligence (BI) platforms to transform raw data into actionable insights that guide growth, efficiency, and innovation. Among these platforms, Power BI stands out as a versatile solution that bridges the gap between technical complexity and user accessibility. This review article presents a comprehensive framework for successful Power BI adoption, emphasizing the interplay between governance, integration, scalability, and organizational readiness. The paper begins by outlining the challenges enterprises face when shifting from intuition-based management to data-centric practices, highlighting issues of data silos, inconsistent reporting, and resistance to cultural change. It then explores how Power BI’s architecture—spanning ETL processes, SQL integration, cloud deployment, and security mechanisms—can serve as the backbone for a sustainable BI strategy. The review further examines practical use cases across industries, DevOps-driven automation, and the role of training programs in fostering a self-service analytics culture. Through a critical discussion of opportunities and limitations, the article underscores that successful Power BI adoption requires more than technology; it demands alignment between people, processes, and platforms. By providing a structured roadmap, this study offers organizations a pragmatic guide to embedding Power BI within their BI lifecycle. The conclusion reaffirms that Power BI is not simply a reporting tool but a catalyst for building data-driven cultures that enhance agility, competitiveness, and long-term decision-making excellence.
DOI: https://doi.org/10.5281/zenodo.17275574
