Authors: Dr. A. Saravanakumar
Abstract: The advent of new technologies has streamlined business transactions, enhancing the buying experience for both companies and customers. Digital marketing, in particular, has enabled mutual fund companies to expand their investor base while providing potential investors with convenient access to information. In this context, the primary objective of this study is to examine the impact of digital marketing on investors' decisions to invest in mutual funds, with a focus on identifying key demographic factors influencing online investments.
