Authors: P.K.C.Ashara Rathnasinghe
Abstract: This document derives an analysis of factors influencing on digital banking adaptation by senior citizen in public license commercial banks in Colombo district and to know the dimensions driven by solutions for digital banking adaptation and the associated value proposition for senior citizen customers. The convenient function of digital banking has replaced interactions with physical money and reduced transaction time, better meeting the convenience needs in modern society life styles with the technological development. As digital banking concept plays an important role in day-to-day functions, understanding the factors which attracting consumers of senior citizen category by their age to use digital banking method will bring more opportunities for development, and further significantly improve the output in convenient way. This study discusses how to further influence the factors of digital banking adaptation by senior citizens who use public license commercial banks in Colombo district. This is based on the main theoretical framework of the selected 5 factors from several factors. In this study, data analysis is implemented by for the purpose of verifying the research model and hypotheses. The research results show that factors such as awareness of the service, lack of knowledge / training, cost of service, online security, perceived ease of use have selected as independent variables influence on senior citizens (age above 60 years) to adapt to use digital banking concept for their financial transactions. Three hundred and eighty-five number of samples will plan to select to the study and sample was consisted of random sampling technique. Statistical analysis and Regression analysis going to be used to confirm the impact of these five factors on digital bank adaptation.
