Artificial Intelligence in Business: From Research and Innovation to Market Deployment

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Artificial Intelligence in Business: From Research and Innovation to Market Deployment
Authors:-Associate Professor Dr Akhilesh Saini

Abstract-This paper examines the pivotal role of artificial intelligence (AI) in transforming business practices, tracing its evolution from foundational research and innovation to practical market deployment. As AI technologies rapidly advance, they are reshaping industries by enhancing productivity, enabling data-driven decision-making, and fostering the development of intelligent products and services. The study highlights the dual nature of AI’s impact, addressing both the opportunities it presents for economic growth and innovation, as well as the challenges and ethical considerations it raises for various stakeholders, including businesses, consumers, and policymakers. Through an analysis of key research breakthroughs and their implications for entrepreneurial activities, the paper identifies trends in AI start-ups and their contributions to the market. Ultimately, this research aims to provide a comprehensive understanding of how AI is not only revolutionizing business operations but also influencing the broader economic landscape, thereby offering valuable insights for practitioners and researchers alike. In recent years, the emergence of a multitude of intelligent products and services has sparked widespread interest in artificial intelligence (AI) and its commercial viability, raising critical questions about whether this trend represents genuine transformation or mere hype. This paper investigates the extensive implications of AI, exploring both its positive and negative impacts on governments, communities, companies, and individuals. By examining the journey of AI from research and innovation to market deployment, the study highlights significant academic achievements and innovations in the field, as well as their influence on entrepreneurial activities and the global market landscape. Additionally, the paper identifies key factors driving the advancement of AI technologies. To further explore entrepreneurial engagement with AI, two lists of the top 100 AI start-ups are analyzed. The findings aim to enhance understanding of AI innovations and their broader impact on businesses and society, ultimately providing insights into how AI can transform business operations and contribute to the global economy.

DOI: 10.61137/ijsret.vol.11.issue1.176

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