BookTok And The Commodification Of Books: Overconsumption And Shifting Literary Standards In The Age Of Algorithm

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Authors: Aayesha Rahman

Abstract: This paper aims to discuss the debate across various social media platforms on the impact of “BookTok,” which is a side of TikTok dedicated to readers sharing their opinions, recommendations, reviews, and experiences with books. Many individuals and influencers have made a claim that during and after COVID-19, there has been a compromise on the quality of books to meet the demands of consumers, which has led to books being commodified. Critics find it problematic as new releases flood the market, and the characteristics such as longer writing period and meticulous editing process, are replaced by books that are written, edited, and published within the span of a year. The question that any reader should ask themselves is the outcome they get out of reading by this shift in literary standards.

DOI: https://doi.org/10.5281/zenodo.23338534

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