Authors: Mayuri Dongre, Kalyani Parihar
Abstract: This paper describes the design and implementation of a CMS system using the Salesforce CRM platform. Our goal is to automate current processes for educational institutions with a cloud-based, user-friendly system replacing manual, and paper-based procedures. It has four most important modules: Student Module, Fee Management Module, Teacher/Faculty Module and Admin Module. These modules modernize academic processes, reducing operational costs, minimize data redundancy, and enhancing efficiency. Unlike the traditional data warehouse, where problems arise with storage systems and access to remote data usually takes time as well, this system utilizes Salesforce cloud infrastructure. The appropriate communication and streamlined processes are the key steps to attracting and retaining more students, as well as staying competitive; therefore, an adequate use of a CRM system can support taking advantage of these success factors. The paper proposes a comparative analysis of existing leading CRM systems in the field of higher education, a summarization of the benefits and the need for their deployment.
