Authors: Ms. K. Divarshini, Dr. P. Poornima
Abstract: The rapid growth of e-commerce and smartphone usage has significantly transformed consumer buying behaviour. Online shopping platforms provide convenience, variety, and easy access to products, influencing consumer decisions. This study aims to analyse the buying behaviour of consumers towards the Flipkart mobile application. Primary data was collected through a structured questionnaire from 100 respondents. The findings reveal that factors such as discounts, product variety, user-friendly interface, and delivery services play a major role in influencing consumer decisions. The study concludes that Flipkart is widely preferred due to its convenience and attractive offers, but improvements in delivery speed and product quality can further enhance customer satisfaction.
DOI: http://doi.org/10.5281/zenodo.20309209
