Authors: Jasmine A, Dr. G. Arul Selvi
Abstract: Social media has become an inseparable part of young people’s everyday life, particularly among college students. This article examines how social media engagement influences value orientation among college students in Tamil Nadu, with specific reference to empathy, morality and civic engagement. Drawing on empirical observations among undergraduate students from rural and urban backgrounds, the study shows that excessive and unregulated social media use is associated with weakened empathy, reduced family bonding and diminished moral responsibility. At the same time, responsible and reflective engagement with social media platforms enhances prosocial values, civic awareness and social sensitivity. The article emphasises the need for value-based digital literacy in higher education to ensure ethical and socially responsible digital citizenship.
