Authors: Dr. Arati Basumatary
Abstract: Social media has become a special part of society. In the present age, social media is considered the best medium for communication across the world. The availability of the internet has made social media popular with the facility of instant exchange. Especially platforms like Facebook, WhatsApp, Instagram, YouTube etc. have facilitated communication, photo-video sharing from anywhere. From the new generation to the older generation, people are now attracted to and experienced with the use of such social media. It can be said that social media is a suitable platform not only for entertainment but also for education, business etc. The widespread use and popularity of social media is also observed in Assamese culture. Assamese songs-dances, food etc, the original cultural elements have been able to be presented on the world stage through social media. However, in this context, it can be assumed that the authenticity and values of Assamese traditional culture are somewhat hindered. This proposed research paper will also discuss the impact of social media on Assamese culture, including both positive and some negative impacts.
