Authors: A.K. Makwana, Prutha Priteshkumar Shah
Abstract: This research paper aims to understand consumer preferences toward ready-to-eat (RTE) and ready-to-cook (RTC) food products. With the growing pace of urbanization, changes in lifestyle, and time constraints, there has been an increasing inclination toward convenience foods. A survey was conducted among consumers to analyze their frequency of purchase, influencing factors, spending patterns, and preferences. The results indicate that taste, convenience, and price play significant roles in consumer decision-making, with the majority preferring vegetarian options and spending less than ₹500 monthly on such products. The study concludes with insights and recommendations for manufacturers to better meet consumer needs.
