Authors: Dr.Mukesh Verma, Prof.Amandeep Kaur, Prof.Jasleen Kaur, Prof.Amneet Kaur
Abstract: Have you observed the rapid pace at which technology is evolving around us? One moment, the focus is on mobile applications, and the next, it’s all about artificial intelligence. If you are deeply involved in this field, particularly as a product manager, you are aware that AI is revolutionizing businesses more swiftly than one can utter the phrase "artificial intelligence." But what implications does this hold for you and your position? Let us explore how product management has progressed and why it is essential to adapt to AI-driven transformations in order to remain relevant and lead effectively.The transformation of creative ideas into actual innovations is a central issue in creativity and innovation management (Van de Ven, 1986; Sarooghi et al, 2015). Scholars have often assumed the existence of a relationship between creativity and innovation, arguing that creative individuals are more likely to innovate (Baron & Tang, 2011; Plsek, 1997; Soroa, Balluerka, Hommel, & Aritzeta, 2015). Nonetheless, many creative ideas, although original, don’t find a place in the market. While some other extremely valuable ideas are never implemented. Situations such as these suggest that the path from creativity to innovation is not (always) a straight line. Cognition plays an essential role in the whole process of innovation, as entrepreneur’s ability to innovate is shaped by the their perception and interpretation of external world (Barbosa, 2014; Mullins & Forlani, 2005). From this cognitive perspective, we propose a theoretical model that elucidates how and when individuals are capable of transforming creative ideas into implemented innovation. To do so we built on a definition of innovation as a process that encompasses: the generation of novel ideas, their evaluation and their implementation in the business world (Baer, 2012). We explore how cognitive factors influences each stage of the process and how their interaction may increase the chances that an individual implements a creative idea. This framework offers potentially valuable new insights to both academics wishing to understand deeper the process of innovation in entrepreneurs and practitioners working to assist entrepreneurs in their effort to create innovative ventures.
