Authors: Ibrahim Rahman
Abstract: In the era of data-driven decision-making, organizations face increasing challenges in converting complex datasets into actionable insights. Qlik Sense, a leading self-service business intelligence platform, enables the creation of interactive dashboards and compelling data stories that empower analysts and decision-makers alike. This review explores the principles, techniques, and best practices for effective data storytelling using Qlik Sense, emphasizing the integration of advanced analytics, predictive modeling, and real-time interactivity. The paper begins with an overview of the evolution of data storytelling in BI and the unique capabilities of Qlik Sense’s associative in-memory model, which allows dynamic exploration and discovery of hidden patterns across multiple data sources. It then discusses foundational storytelling principles, the identification of key metrics, and methods for achieving visual and narrative cohesion. Advanced techniques such as set analysis, variables, triggers, and AI integration are examined to illustrate how adaptive and predictive narratives enhance decision-making. Industry-specific applications in finance, healthcare, and retail are analyzed through case studies, highlighting the platform’s versatility in diverse operational contexts. Challenges related to data quality, user adoption, and maintaining narrative clarity are addressed, alongside mitigation strategies and governance recommendations. Finally, emerging trends such as AI-assisted narrative generation, real-time streaming analytics, cloud integration, and multi-platform deployment are explored to provide forward-looking insights. By combining technical expertise, visualization best practices, and narrative design, this review demonstrates how Qlik Sense transforms raw data into actionable stories that drive informed, strategic business decisions.
DOI: https://doi.org/10.5281/zenodo.17277490
