Authors: Vignesh Arumugam
Abstract: – The intersection of artificial intelligence (AI) and preventative health is transforming how nutrition and wellness products are developed, delivered, and personalized. As consumer demand shifts toward proactive and personalized healthcare, AI enables the creation of smarter formulations, data-driven recommendations, and adaptive supplement protocols tailored to individual biology. From analyzing biomarker and microbiome data to predicting nutrient deficiencies in real time, AI tools are redefining the speed and accuracy of innovation in the wellness industry. This article explores how AI is revolutionizing product development, scaling personalization, optimizing supply chains, and reshaping business models within the health and nutrition sector. It also addresses the ethical and regulatory challenges of AI-driven health solutions, offering real-world case studies and future projections. Ultimately, the integration of AI is enabling a shift from generalized wellness offerings to continuous, personalized health optimization—unlocking new opportunities for entrepreneurs, clinicians, and consumers alike.
DOI: https://doi.org/10.5281/zenodo.16742377
