Authors: Gautam Yadav, Sachin Rawat, Ayush Ranjan, Mehul Sharma, Aditya Singh
Abstract: The rapid evolution of technology has revolutionized the field of marketing, enabling businesses to engage with customers more effectively, optimize campaigns, and drive sales. This paper explores the transformative role of technology in modern marketing, focusing on key advancements such as artificial intelligence (AI), big data analytics, automation, augmented reality (AR), virtual reality (VR), and blockchain. Beyond a conceptual review, this study contributes original findings through experimental evaluation of leading AI-powered tools such as IBM Watson and HubSpot. The comparative analysis quantifies setup time, engagement rate, ROI, and computational cost, offering practical guidance for tool adoption. The paper also addresses challenges like data privacy and ethical concerns and discusses emerging trends such as the metaverse and IoT integration. This hybrid approach makes the study a valuable resource for both academic researchers and industry professionals.
DOI: http://doi.org/10.5281/zenodo.16608872
