Authors: Dr. Manish Singh
Abstract: B2B content marketing is the practice of using content to promote markerters'product or services to a business audience. It involves producing high-quality content that appeals to and/or addresses major pain points of B2B consumers. This may be in the form of blog posts, infographics, case studies, white papers, tutorials and educational videos among many others. Additionally, B2B content marketing requires strategically distributing content to reach marketers’' target audience. It goes hand in hand with your social media content strategy where you share links and visuals to attract the right people. Email, organic search and paid ads are other popular distribution channels included in a B2B content marketing strategy.
DOI: https://doi.org/10.5281/zenodo.15783227
