Authors: Anchal Kashyap
Abstract: This research investigates the transformative impact of emerging technologies on digital marketing strategies. Focusing on artificial intelligence (AI), machine learning, augmented reality (AR), and virtual reality (VR), the study examines how these innovations enhance customer engagement and personalization. The paper also explores the evolution of social media platforms into e-commerce hubs, the growing significance of influencer marketing, and the critical importance of data privacy and ethical practices. By analyzing current trends and consumer behaviors, the research provides insights into effective digital marketing strategies that align with technological advancements and ethical considerations.
