AI-Powered Personalization in E-Commerce: Transforming Consumer Experience Through Data Insights
Authors:-Ravi .M
Abstract-The e-commerce industry has rapidly evolved in recent years, with personalization becoming a central aspect of enhancing customer satisfaction and driving sales. With the vast amount of consumer data available, artificial intelligence (AI) plays a pivotal role in creating personalized shopping experiences. By analyzing customer behavior, preferences, and past interactions, AI enables e-commerce platforms to deliver tailored product recommendations, dynamic pricing, and targeted marketing strategies. This paper explores the application of AI in e-commerce personalization, highlighting key technologies such as machine learning, natural language processing (NLP), and recommendation systems. It examines how AI-driven personalization benefits both consumers and businesses, leading to increased customer engagement, loyalty, and ultimately, revenue growth. Additionally, the paper discusses the challenges and ethical considerations associated with data privacy and the future potential of AI in revolutionizing the online shopping experience.
