Consumer Behavior Analysis on Sales Process Model Using Process Discovery Algorithm for the Omnichannel Distribution System
Authors:-Professor Mr. S.Naresh Kumar Reddy, K.Karthik, K.Namratha Daisy, S.Divya Sree, S.Anshu
Abstract-Currently, OMNI channel distribution services are experiencing very rapid development around the world. In the OMNI channel distribution services, each existing sales channel will be connected to each other through integration capabilities.This is able to provide the best experience for consumers when shopping both online through mobile devices, laptops, and in physical stores. On the one hand, it facilitates the marketing process, but on the other hand, business people have difficulty reading the behavior of consumers who use OMNI channel distribution services.In this project, an experiment was carried out using the sales event log dataset generated from the OMNI channel distribution service system. Service channels used are Marketplace, Web Store, Social Media, and Social Media Shop. Sales process modelling is generated using the Inductive Miner Algorithm, Heuristic Algorithm, Alpha Miner Algorithm and Fuzzy Miner AlgorithmThen the next step is to measure the process model obtained by Conformance Checking. The purpose of process modeling and measurement is to obtain a sales process model that can predict consumer behavior patterns well.
