The Impact of Personalization on E-commerce Conversion Rates: An Empirical Analysis of 100 Respondents
Authors:-Hitesh Ramdasani
Abstract- This study investigates the impact of personalization strategies on e-commerce conversion rates, examining the perceptions of 100 online shoppers. Through a simulated survey approach, the research explores the relationship between the level of perceived personalization experienced by consumers and their likelihood of making a purchase. The findings from the simulated data analysis suggest a positive correlation between higher levels of perceived personalization and increased conversion likelihood. These results underscore the importance of implementing effective personalization techniques for e-commerce businesses seeking to enhance customer engagement and drive sales.
