The Power of Business Analytics: Definition, Techniques, and Challenges
Authors:-Greeshma Muraly
Abstract-In recent decades, business analytics has become widely utilized across various industries, significantly contributing to the enhancement of enterprise value. With the rapid progress in science and technology during the Big Data era, business analytics methods have been evolving quickly. Consequently, this paper summarizes the definition, techniques and challenges of business analytics based on current research paper.This paper also highlights the existing challenges in the field and identifies open research areas that warrant further attention. All research papers were sourced from the Web of Science and Google Scholar databases and selected according to specific criteria. This paper aims to provide valuable insights for researchers in business analytics by presenting the most recent techniques, diverse applications, and future research directions.
