Design and Implementation of a Customer Relationship Management (CRM) System for the Automobile Industry
Authors:-Rajgiri Y. Goswami, Gayathri Devraj Naidu
Abstract-Customer Relationship Management (CRM) systems play a crucial role in enhancing customer satisfaction, retention, and overall business growth. This paper presents a comprehensive design and implementation framework for a CRM system tailored for the automobile industry. The proposed system integrates lead management, booking management, service history tracking, feedback processing, customer retention strategies, and real-time reporting. The objective is to provide a centralized platform that improves customer engagement, streamlines operations, and delivers actionable insights to the business. The system’s architecture, data flow, user interface design, and performance evaluation are discussed in detail. This research highlights the benefits of automation and predictive analysis in customer relationship management for the automobile sector.
