AI with a Human Touch: Innovating E-Commerce through Emotion-Sensitive Technologies/strong>
Authors:-Umamageswari.GS, Associate Professor Dr S R Raja
Abstract-The swift advancement of artificial intelligence (AI) has dramatically altered the e-commerce landscape, allowing companies to improve customer experiences through increasingly customized and emotionally responsive methods. E-commerce platforms can now offer tailored interactions that connect with customers on an emotional plane by utilizing AI to identify and react to their emotional states, whether through written, spoken, or behavioral indicators. Emotion-cognizant AI systems can comprehend sentiments expressed across various contact points, including chatbots, customer support exchanges, product suggestions, and individualized marketing efforts. These AI systems employ sentiment analysis, natural language processing, and emotional intelligence algorithms to modify response promotions, and product recommendations based on weather a customer is content, irritated, perplexed, or enthusiastic. Consequently, customers receive highly personalized and empathetic interactions that boost satisfaction, build trust, and increase conversion rates. This study examines the newest innovations in AI-powered emotional intelligence for e-commerce, its capacity to enhance customer engagement, and its ramifications for businesses aiming to improve customer loyalty through a more profound understanding of emotional dynamics.
