Authors: Assistant Professor Dr. Sheetal Bhasin Kapoor
Abstract: The banking sector has experienced unprecedented transformation due to rapid technological advancements, evolving customer expectations, regulatory reforms, and increasing sustainability concerns. Digital banking, artificial intelligence, financial technology (FinTech), data analytics, cloud computing, and customer-centric innovations have fundamentally reshaped banking operations and business models. Business transformation has become a strategic imperative for banks seeking sustainable growth, operational excellence, and long-term competitiveness. This study examines the key business transformation strategies adopted by the banking sector and analyses their contribution to sustainable organizational growth. Using a qualitative research approach based on secondary data, the study explores digital transformation, innovation, leadership, customer experience, operational efficiency, and sustainable banking practices. The findings indicate that banks embracing digital transformation and strategic innovation achieve enhanced customer satisfaction, operational resilience, improved financial performance, and long-term sustainability. The study concludes that business transformation should integrate technological innovation, customer-centricity, environmental responsibility, and strategic leadership to achieve sustainable growth in the banking sector.
