Harnessing the Power of Gen AI & Cloud Computing for Customer Relationship Management

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Harnessing the Power of Gen AI & Cloud Computing for Customer Relationship Management
Authors:-Rohit Alladi

Abstract-With rapid technological transformation and dynamic digital landscape partnership of Generative AI (Gen AI) & cloud computing is revolutionizing customer engagement strategies and driving innovations. Gen AI combined with Cloud computing presents unprecedented opportunities for businesses to forge deeper engagement with customers and gain loyalty. In today’s highly competitive business landscape it’s imperative for every business to stay ahead of the curve and address the challenges to avoid churn and focus on driving business growth. These challenges require deployment of the right mix of technologies. Gen AI provides a very powerful mechanism to extend tailor approach to interaction and service provision. while cloud computing offers a scalable, flexible and economic infrastructure for deploying AI powered solutions to meet evolving customer expectations. Having the right combination of Gen AI and Cloud computing enables customer relationship management applications to process vast amounts of data in real-time, empowering businesses towards actionable insights & delivering targeted & hyper personal experiences to the customers.

DOI: 10.61137/ijsret.vol.10.issue3.177

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