Authors: Santhosh Reddy BasiReddy
Abstract: Enterprise CRM platforms are rapidly evolving from traditional transactional systems into intelligent decision hubs that orchestrate complex, end-to-end business processes across distributed cloud ecosystems. Salesforce increasingly serves as the central backbone for automation, analytics, and system integration inregulated, data-intensive, and high-scale enterprise environments. As artificial intelligence technologies mature and move from experimental use cases to production-grade deployments, organizations face significant architectural and operational challenges in preparing Salesforce ecosystems for AI-driven intelligent automation. These challenges include ensuring scalability, minimizing system coupling, maintaining governance and auditability, and integrating adaptive intelligence without disrupting core business workflows. This work synthesizes architectural, process, and governance principles into a unified framework for preparing Salesforce ecosystems for AI-driven intelligent automation.
DOI: http://doi.org/10.5281/zenodo.18014554
